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Where does the name PiCu come from?
One of the questions we always get asked is where the name PiCu comes from? Here's our story of an urban phrase from the streets of Argentina that became a front line restaurant in Puerto Banus.
It all starts with the acronym PPQQ. Pronounced "Pipi Cucu", it was a phrase traditionally used on imports from the USA to show that something was of "perfect quality".
PiPi Cucu evolved to meaning something is glamorous, of "grandeur". The year was 1974 and Carlos Monzón was going to receive a distinction for his performance in the world of boxing. The delivery would be in charge of Valéry Giscard d'Estaing, the mayor of Paris at the time. The official would say a few words and the boxer only had to thank. “Merci beaucoup”, were the words that Monzón had to say.
Monzón, dressed to the nines, gets on stage, receives the distinction and expresses his gratitude by pronouncing: “Pipí cucú” instead of merci beaucoup. The event hit the newspapers and pushed the phrase in popular culture as we know it today - CHIC.
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