One of the questions we always get asked is where the name PiCu comes from? Here's our story of an urban phrase from the streets of Argentina that became a front line restaurant in Puerto Banus. 

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It all starts with the acronym PPQQ. Pronounced "Pipi Cucu", it was a phrase traditionally used on imports from the USA to show that something was of "perfect quality". 

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PiPi Cucu evolved to meaning something is glamorous, of "grandeur". The year was 1974 and Carlos Monzón was going to receive a distinction for his performance in the world of boxing. The delivery would be in charge of Valéry Giscard d'Estaing, the mayor of Paris at the time. The official would say a few words and the boxer only had to thank. “Merci beaucoup”, were the words that Monzón had to say. 

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Monzón, dressed to the nines, gets on stage, receives the distinction and expresses his gratitude by pronouncing: “Pipí cucú” instead of merci beaucoup. The event hit the newspapers and pushed the phrase in popular culture as we know it today - CHIC. 

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